Why I Want My Email Subscribers to Get Off My List
No, I haven’t lost my marbles. I’ve actually gained a new perspective. One that makes me unabashedly bold in asking for what I want.
Once I realized my old approach of being a bit wishy-washy in asking people to sign up for my workshops, programs, and coaching and purchase my products were not only NOT working, but seeming to scare people away, it was time to develop a new approach.
As part of overhauling my business and marketing message, and unleashing the new brand Get Out of Your Own Damn Way, something switched over in me. I can no longer handle wishy-washy people in my tribe or on my email list (or in my life for that matter).
What do I mean by wishy-washy? People who…
- Are perpetually on the fence and not committing to anything
- Say they want change but never do anything about it
- Complain about how OTHER people should change
- Focus on problems without ever looking at solutions
- Continually seek the quick-fix, easy way out, rather than what is proven to work
- Refuse to try new things
Just like in dating, I have absolutely NO time OR patience in dealing with this kind of non-sense in business. It’s a waste of everybody’s time and energy.
Here’s the thing…I KNOW there are people on my email list who are mostly quiet but are still getting value from what I share and teach. There are people on my list who lurk. They soak up all the fantabulous tips I send out like a sponge and they actually use those tips to better their lives. How do I know? Because every once in a while, one is brave enough to come forward and say so.
I also know there are people on my email list who have the best of intentions but simply cannot read every newsletter or email I send out. Like me, they have a lot of balls to juggle and must continuously prioritize. But when they do make the time, they are grateful and amazed at how the information seems to speak to them. How do I know? Because every once in a while, they let me know by sending a quick email back or calling me up on the phone or sending me a message on Facebook.
There’s a difference between people who are stuck and have absolutely no intention of changing no matter what opportunities they get handed to them, and people who are stuck and are doing the best they can with every intention (which is often backed up with action) of making positive changes.
To be clear, wishy-washy is NOT the lurkers or the “I’ll get to it when I have time” crowd. To them, I say YAY, and please stay.
To the wishy-washy crowd, I say here’s your opportunity to move on. I’m breaking up with you. We’re not a good fit. I wish you all the best AND please unsubscribe and GET OFF MY LIST!
Oh, and if you’re not already on my email list (but would like to be), simply enter your name and email below and I’ll get you hooked up! This is the “no frills” version that’ll get you a nice little welcome email and a subscription to my twice monthly e-newsletter.
If you’re looking for some fancy free “ethical bribes” (i.e. you want something really cool in return for your name and email in addition to the e-newsletter), check these out:
- How Are YOU At Getting Out of Your Own Damn Way? Take the quiz to find out.
- Get Out of Your Own Damn Way Jam Sessions (powerful interviews of powerful people who have tamed their fears, embraced their greatness, and gotten out of their own damn way).
