5 Things You Must Do to Re-Brand Your Heart-Centered Business (And Your Life) Without Losing Your Friggin’ Mind
In my recent article, It’s a Re-Brand: How My Business Baby Done Got Borned, I spilled the beans on the birthing process for my new business brand, Get Out of Your Own Damn Way. The journey has been filled with ups and downs, breakdowns and breakthroughs, pain, joy, and FEAR.
In other words, it’s been just like life.
Yeah, there’s no escaping the fact that my business is an extension of who I am. That’s what heart-centered business owners are like. We live and breathe our business, because our business reflects who we are and what we stand for. We have HUGE, ginormous visions and missions to fill. That means my tribe gets to be on my journey with me, and I wouldn’t have it any other way (as scary as it is to be open and exposed in some of my most vulnerable moments).
Of course, there are lessons along the way. Detours. Wrong turns. Missed exits. Unexpected gems. And plenty of opportunities to walk my talk. I love the idea of helping others along their journey, even if I’m only a couple steps ahead at times. I believe we all have something to learn from each other.
So what have I learned along my re-brand journey? Honey, there ain’t enough space here for it all. But there’s some pretty major lessons that have popped out that I want to share…because they are truly LIFE lessons.
- Get crystal clear on who you are and what you stand for. Any marketing expert will tell you that you need to be clear before you embark on branding. It’s basic stuff. But reading it or being told it is completely COMPLETELY different than living it. I thought I was clear before…twice. But when I’m being really honest, I wasn’t. I was dabbling in some different markets trying to fit them together like puzzle pieces from different puzzles. That came across in everything – my writing, my marketing, and my offers. And it certainly affected my bottom line. One of the best things I did for my business is DO THE WORK of getting clear about who I am and what I stand for.
- Ask for help. Simply stated, but for the workaholic super woman who is used to doing everything on her own, not so simply done. Just because I CAN do most everything in my business doesn’t mean I should. There’s a certain finesse to learning to delegate. It requires letting go and trusting. Then course correcting as needed.
- Let things percolate…but not forever. One of the wonderful things about being a creative entrepreneur is that I never have a lack of ideas. I’ve got ideas for books, programs, workshops, products, services, music, marketing, podcasts, etc. But I also suffer from what many business owners do, and that’s perfectionism. I hate putting my work out into the world without it being beautiful. The downfall is I’ve kept a lot of my ideas under wraps for years. NO MORE. I’ve finished more unfinished projects in the last several months than ever before. My mantra is “done is better than perfect.”
- Act before you think yourself out of it. Entrepreneurs are natural risk-takers. However, we too (just like everyone else) can fall into the “analysis-paralysis” trap of over-thinking and under-acting. It’s easy to come up with reasons why something won’t work because of X, Y, and Z. But here’s a little secret – NOTHING ever turns out exactly the way we expect. So why not just get started, now, right where you’re at. There’s always room for reflection and changing course. What there’s NOT room for (if you want to fulfill your big n’ delicious dreams) is procrastination. Just get out there and DO SOMETHING.
- Tantrums are expected, normal, and productive (if done right). It’s okay to be disappointed, frustrated, and downright ANGRY when things happen that are beyond your control. Curveballs are everywhere. But they’re not a sign to give up, they’re a sign to modify. Not one thing I planned for happened the way I anticipated during my re-brand. Technical issues, miscommunication with team members, unexpected expenses, you name it. I had moments, hours, and sometimes days when I was IN IT, grumpy, and OVER IT. But I allowed myself to yell, cry, vent, and walk away when needed to maintain my sanity. And then I got back to work having cleared my inner child’s need to throw a tantrum.
Because I’m not able to completely separate my business from my life, these are lessons that spill over into other areas as well – relationships, dating, parenting, etc. You can be sure that my life didn’t stop during my re-brand process (and actually blew up a little in some areas) and I had plenty of opportunities to put my ninja healing skills to the test in my personal life as well.
What are YOU doing to keep from losing your mind in the midst of personal and professional change? Leave a comment below.
