‘Tis the season to set that DVR lest you fall prey to advertisers who spout untruths about what truly makes a gal happy. If you read between the lines, it might be easy to believe you cannot possibly be happy unless you get… (insert whatever the hot product of the season is here).
Advertisers count on the emotional pull of their messages, which tug at our heart strings, tap into any lack or emptiness we feel, and lead us to their conclusion that their product or service will make everything okay. Sure there are products and services that can truly help us, and ones we just want. But most really don’t live up to the hype.
Do yourself a favor this holiday season and skip those commercials. Record your favorite shows on your DVR and fast forward through the advertisements promising more than you know they could possibly deliver.
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